WordPress: A Significant Tool in the Digital Toolkit

January 19, 2024

Written by:

Rob Hughes, Client Delivery Specialist

Choosing the right Content Management System (CMS) for your website is paramount to your digital experience, with many businesses seeking a platform that offers the best blend of usability, flexibility, and features to establish their online presence. Since 2003, WordPress has grown in popularity and is now established as a leading choice for many online businesses. This post will explore why WordPress has become a leading choice for digital businesses and is now considered a go-to Content Management Platform.

Where it All Began

WordPress was initially conceived as a blogging platform and has since evolved into a fully-fledged Content Management System. According to data from W3Techs, more than two out of every five websites use WordPress, with 45.8% of all websites on the internet in 2023 using the platform, showing an increase from 43.2% in 2022. Its journey from humble beginnings as a niche blogging platform to a tool that powers nearly two out of every five websites on the internet today is a testament to its adaptability and versatility. Let’s delve into the reasons behind its meteoric rise.

The WordPress User Interface (UI)

One of the primary factors contributing to WordPress’s popularity among online businesses is its user-friendly interface. Regardless of a user’s digital or technical experience, the WordPress platform offers users the ability to manage and update their website in an intuitive and easy-to-use manner that doesn’t require a user to have a coding or web development background. Non-technical users, such as content creators, marketers, and business owners, can easily and confidently manage their website and update content as and when necessary.

Many themes and page builders capitalise on the convenience of drag and drop functionality within the WordPress CMS. This empowers users to build and customise pages by dragging and reordering elements or assets to best suit the need of the page. Significantly, this enables the strategic application of Conversion Rate Optimisation (CRO) insights, allowing a CMS user to easily and strategically tailor page content to best suit a visitor’s browsing experience.

SEO-Friendly Architecture

Any website owner aspiring to gain strong rankings in search engines will recognise the significance of search engine optimisation (SEO), serving as a powerful strategy for drawing organic traffic to your site. WordPress provides a great foundation to build your SEO strategy from, even without the reliance on a dedicated SEO plugin. The platform offers inherent features that assist in optimising your site. From automated generation of search engine-friendly URLs to the utilisation of H-tags and the configuration of metadata. Additionally, numerous SEO plugins, such as Yoast SEO, provide users with the tools to optimise their content effectively, ensuring their websites are easily discoverable by search engines.

Integration Capabilities

For many online businesses, it’s often a necessity to incorporate third-party tools or services with their website, be that plugins, APIs, or external applications. Whether the goal is to incorporate social media feeds, harness the power of email marketing tools, or integrate analytics platforms, WordPress offers a framework to do so. By leveraging these external tools, online businesses can enhance user experiences and streamline operations, seamlessly connecting their digital ecosystem. This adaptability and user-friendly approach make WordPress an attractive CMS choice for those seeking a platform that accommodates diverse integrations.

User Role Management

The significance of user role management cannot be overstated, and WordPress boasts an advanced system for managing user roles. This feature equips administrators with a tool to control and define the roles and capabilities of each user, presenting a compelling case for it as the CMS of choice. WordPress’s implementation of this system allows for customisation, granting administrators the ability to assign specific access levels based on individual responsibilities. This not only fortifies the security posture of the website by restricting unauthorised access but also ensures a streamlined and efficient collaboration process among team members.


In conclusion, WordPress stands as a powerhouse CMS and an essential tool in your digital toolkit. From its versatile nature and user-friendly interface, to its SEO prowess and collaborative capabilities, if you are a business owner seeking a user-friendly interface, or an enterprise looking to optimise conversions, WordPress offers a comprehensive foundation to build your digital presence upon.

If you’d like to explore the impact WordPress can have on your digital presence or wish to delve deeper into its role in shaping your comprehensive digital strategy, don’t hesitate to reach out. We’re here to guide you through harnessing the full potential of WordPress for your unique goals.


Rob Hughes


Further Reading

News and insights.