Featured Case Studies
Through initial Discovery work, our research team used existing data to identify robust KPI’s for future performance on the Pansonic Connect Europe website.
We then identified the most popular user journeys through the website for investigation through user testing.
This user testing study allowed us to identify multiple areas for optimisation on the site, improving UX and increasing conversion rate for the core goals.
Following the discovery phase, we conducted a series of moderated user tests across different user journeys, allowing us to gain first-hand knowledge and insight into key areas of the site that can be optimised for UX & conversion.
In addition to this, we utilised user recordings and heatmaps to provide additional insight into user behaviour, engagement and barriers to conversion – allowing us to provide recommendations to optimise accordingly.