Websites With Impact.

While we can work in a range of different content management systems (CMS) the majority of the websites we build at Uplift are in WordPress, so all of our developers are specialists with the CMS and can create outstanding digital experiences using it.

WordPress is one of the most ubiquitous, well-supported, and well-known CMS options available.

As of 2023, 45% of all websites on the internet were built in WordPress.

Its friendly user interface, SEO-friendly architecture and vast integration capabilities mean it can be used to create almost anything we require.

To simplify things, conversion rate optimisation (or CRO) is the process of improving a website to increase the percentage of visitors who take action. That action might be purchasing a product or completing a form. For us, CRO is the ongoing practice of continually improving your website to convert more of your traffic.

You could then say that User Experience (UX) is the methodology or approach we employ in our work. We believe in user-centered design and development, that converts more users by making their journey easier, and more streamlined. We believe that by making the journey easier for users, we’ll convert more of them.

There’s a whole lot that goes into it, but that’s a top-level definition of both!

Here at Uplift, we’ve built a team of the most incredible, experienced, award-winning designers, developers, and strategists. Our team have produced and optimised hundreds of websites for sector-leading brands across a wide range of markets.

We’ll never be the cheapest agency in the pitch, but we’re the agency that will actually deliver the results we promise you – that’s why we put them front and centre.

The results we deliver for our clients are everything. We work towards a small number of “hero metrics,” that measure our performance for all clients, and we have these everywhere. They’re on our site, in our presentations, even on the screens around the office. They keep us focused on what our clients care about – and what we should be focused on.

Across 2023 these metrics were:

• An average conversion rate increase across clients of +91%.
• An average revenue growth across eCommerce clients of +83%.
• Over £3m revenue increase across our clients (revenue uplift that is directly attributable to delivered conversion rate improvement).

We know that other agencies will no doubt promise you greater, but we’re the agency that will actually deliver these results.

Here at Uplift, we have our own award-winning team of designers, developers, and strategists.

However, for the majority of our clients we’ll be working in conjunction with in-house teams they might have internally, or existing agencies or partners.

We see ourselves as an extension of your team – the CRO voice around the table – and we can work with you to understand the role you’d like us to play.

For some clients, that might mean leading on the strategy and design, before handing over designs to an in-house development team. For others it might mean working in conjunction with an in-house design team, before we pick up the development.

We believe in a transparent and open partnership, and we’ll work with you to understand how we can best deliver results.

If you’re interested in conducting a CRO strategy on your website, you can have us conduct a free audit of your site – so you can see the improvements we’d suggest if we were to partner together.

Alternatively, if you have a new website project you’d like us to work on, you can get in touch via this form, and a member of our team will come back to you as soon as possible.