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What we do

Analytics And Measurement.

Website analytics are an essential tool to understand how your website is performing, and how users behave on-site. With a clear view of how users behave on your website, you can optimise accordingly to improve performance from both an acquisition and conversion perspective.

 

Not All Tracking Is Created Equal.

Without proper setup, analytics data can be over-simplified, or worse, unreliable.

Uplift can help you choose an appropriate analytics platform, train you in the proper usage, customise your tracking and reporting to meet your specific needs and inform your business and marketing decisions.

Whether you choose to use a free platform like Google Analytics 4, a privacy-centric platform like Matomo, advanced analytics platforms like Adobe Analytics, or cookieless tracking solutions like Plausible and Fathom, our team have the expertise to support you to make the most of your data.

How Do We Help Clients To Measure And Report?

We help to customise your tracking and reporting builds and provide training to empower your team to use it according to their specific requirements. This empowers key stakeholders across your business to use the analytics data to make strategic and commercial decisions moving forward.

Through bespoke training and the creation of customised and live-updating reports aligned to your KPIs, Uplift ensures you are working with reliable, consistent and insightful user data.

How We Can Help.

We can support across many areas of tracking and analytics. If you don’t see what you are looking for here, please get in touch and we can advise how we can address your specific needs.

Existing Analytics Audits.

We will review your existing tracking setup to identify gaps in your data or potential errors.

New Tracking Builds.

We will build out a full and comprehensive tracking setup for your new website, ensuring high-quality insight from day one.

Consent Management Platforms.

We will implement a consent management platform, and configure all data tags to be compliant with GDPR legislation.

Cookieless Tracking Setup.

We will build out a comprehensive tracking setup for your website that doesn’t rely on cookie consent to track user behaviour.

Live Reporting Dashboards.

Using Google’s Looker Studio, we will create a live dashboard for reporting on key metrics, combining both website analytics and additional data sources as required.

Bespoke Training.

We will deliver customised training sessions to your team, ranging from an introduction to analytics all the way through to advanced implementation techniques.

The Benefits

How Uplift's analytics support can help you.

Trust In Your Data And Confidence In The GA4 Platform.

Be assured and confident in how to use your analytics platform and understand how it gathers data, to allow you to make data-informed decisions.

Reduce The Time Spent Reviewing Your Analytics.

Customising the platform reports, events and conversions being tracked in a bespoke setup, allows you to ensure that the platform is only measuring the reports relevant to you.

One Stop Dashboards For Regular Reporting.

The creation of dashboards in your analytics platform and automated reporting solutions, providing real-time insight without the need to use the analytics platform itself.

Our Process

How We Work

Before making any changes to your tracking or reporting setup, it is crucial that all key stakeholders have a clear understanding of what they need to report on. 

 

Through collaboration with our clients and undertaking audits of the relevant platforms and reports, we use a structured process to ensure that any tracking updates or new builds meet our clients’ reporting requirements to help inform business and wider marketing mix decisions.

Contact Us Today To Find Out What We Can Do For You.

We rely on legitimate interests ground to process data for marketing purposes. Read our Privacy Policy to learn more.

The Latest

News & Insights.

Got A Question?

Got A Question?

We’ve aimed to provide some answers to the popular questions we often get asked about our services. We’re happy to help provide further information and valuable insights that can assist you in making and informed decision about getting the most out of your experience with us.

If you can’t find what you’re looking for, please do get in touch.

What Do You Mean By CRO And UX?

To simplify things, conversion rate optimisation (or CRO) is the process of improving a website to increase the percentage of visitors who take action. That action might be purchasing a product or completing a form. For us, CRO is the ongoing practice of continually improving your website to convert more of your traffic.

You could then say that User Experience (UX) is the methodology or approach we employ in our work. We believe in user-centered design and development, that converts more users by making their journey easier, and more streamlined. We believe that by making the journey easier for users, we’ll convert more of them.

There’s a whole lot that goes into it, but that’s a top-level definition of both!

 

What Makes Uplift Different?

Here at Uplift, we’ve built a team of the most incredible, experienced, award-winning designers, developers, and strategists. Our team have produced and optimised hundreds of websites for sector-leading brands across a wide range of markets.

We’ll never be the cheapest agency in the pitch, but we’re the agency that will actually deliver the results we promise you – that’s why we put them front and centre.

 

What ROI Can Clients Expect?

The results we deliver for our clients are everything. We work towards a small number of “hero metrics,” that measure our performance for all clients, and we have these everywhere. They’re on our site, in our presentations, even on the screens around the office. They keep us focused on what our clients care about – and what we should be focused on.

Across 2023 these metrics were:

  • An average conversion rate increase across clients of +91%.
  • An average revenue growth across eCommerce clients of +83%.
  • Over £3m revenue increase across our clients (revenue uplift that is directly attributable to delivered conversion rate improvement).

We know that other agencies will no doubt promise you greater, but we’re the agency that will actually deliver these results.

How Do Uplift Work Alongside An Internal Team Or Other Third Parties?

Here at Uplift, we have our own award-winning team of designers, developers, and strategists.

However, for the majority of our clients we’ll be working in conjunction with in-house teams they might have internally, or existing agencies or partners.

We see ourselves as an extension of your team – the CRO voice around the table – and we can work with you to understand the role you’d like us to play.

For some clients, that might mean leading on the strategy and design, before handing over designs to an in-house development team. For others it might mean working in conjunction with an in-house design team, before we pick up the development.

We believe in a transparent and open partnership, and we’ll work with you to understand how we can best deliver results.

What CMS Do You Use When Building Websites?

While we can work in a range of different content management systems (CMS) the majority of the websites we build at Uplift are in WordPress, so all of our developers are specialists with the CMS and can create outstanding digital experiences using it.

WordPress is one of the most ubiquitous, well-supported, and well-known CMS options available.

As of 2023, 45% of all websites on the internet were built in WordPress.

Its friendly user interface, SEO-friendly architecture and vast integration capabilities mean it can be used to create almost anything we require.

 

How Can We Begin?

If you’re interested in conducting a CRO strategy on your website, you can have us conduct a free audit of your site – so you can see the improvements we’d suggest if we were to partner together.

Alternatively, if you have a new website project you’d like us to work on, you can get in touch via this form, and a member of our team will come back to you as soon as possible.