What we do

User Testing & Behavioural Analysis.

Our user testing service is an invaluable method for gaining insights directly from users, validating design decisions, and enhancing the usability and user experience of a website.

What Is User Testing?

Effective User Testing Through Empathy And Attention To Detail.

Our Approach

We conduct user testing by following a structured process that involves several key steps.

First, we carefully design test scenarios or tasks that reflect the typical user interactions and goals.

Then, we recruit participants who represent your target audience, ensuring a diverse and representative sample.

During the testing sessions, we facilitate the testing process, providing clear instructions, observing participants’ interactions, and encouraging them to think aloud to capture valuable insights.

After collecting the data, we analyse the results, identifying patterns, trends, and areas for improvement. The findings are then translated into actionable recommendations that guide design decisions and drive enhancements in the user experience.

Why Test Users?

Within our user testing and analysis service, we look to evaluate the usability and user experience of your website.

It involves observing users as they interact with your website to identify any issues, gather feedback, and gain insights into user behaviour and preferences.

During user testing, participants are given specific tasks to perform on the website while being observed by a facilitator or moderator, or recorded using screen capture software.

We encourage users to think aloud, sharing their thoughts, frustrations, and reactions as they navigate through the website. These insights form the foundations of the resulting recommendations we feed back to our clients.

Improve User Experience

By identifying usability issues and gathering user feedback, we can help improve the overall user experience. It ensures your website is intuitive, efficient, and aligned with user needs, resulting in higher user satisfaction and engagement.

Validate Design Decisions

User testing validates design decisions by observing how your users interact with your website and whether it aligns with your expectations. It provides evidence-based insights to support or challenge design choices, guiding iterative design improvements.

Gather User Feedback

Testing allows participants to express their opinions, preferences, and overall satisfaction with your website. Feedback collected during user testing provides you with valuable qualitative data, helping you understand user perceptions and areas for enhancement.

Identify Usability Issues

Our user testing service helps uncover any obstacles or challenges users encounter when interacting with your website. It can reveal navigation difficulties, confusing interfaces, or areas where users get stuck, providing actionable insights for improvements.

Understand Your Customers

If you want to better understand your customers, and reap the benefits, get in touch with us today to chat about how we can support you.

User Testing Case Studies

Discover our impact: success stories from brands like yours.

The Latest

News & Insights.

Got A Question?

Got a question?

We’ve aimed to provide some answers to the popular questions we often get asked about our services. We’re happy to help provide further information and valuable insights that can assist you in making and informed decision about getting the most out of your experience with us.

If you can’t find what you’re looking for, please do get in touch.

What CMS Do You Use When Building Websites?

While we can work in a range of different content management systems (CMS) the majority of the websites we build at Uplift are in WordPress, so all of our developers are specialists with the CMS and can create outstanding digital experiences using it.

WordPress is one of the most ubiquitous, well-supported, and well-known CMS options available.

As of 2023, 45% of all websites on the internet were built in WordPress.

Its friendly user interface, SEO-friendly architecture and vast integration capabilities mean it can be used to create almost anything we require.


What do you mean by CRO and UX?

To simplify things, conversion rate optimisation (or CRO) is the process of improving a website to increase the percentage of visitors who take action. That action might be purchasing a product or completing a form. For us, CRO is the ongoing practice of continually improving your website to convert more of your traffic.

You could then say that User Experience (UX) is the methodology or approach we employ in our work. We believe in user-centered design and development, that converts more users by making their journey easier, and more streamlined. We believe that by making the journey easier for users, we’ll convert more of them.

There’s a whole lot that goes into it, but that’s a top-level definition of both!


What makes Uplift different?

Here at Uplift, we’ve built a team of the most incredible, experienced, award-winning designers, developers, and strategists. Our team have produced and optimised hundreds of websites for sector-leading brands across a wide range of markets.

We’ll never be the cheapest agency in the pitch, but we’re the agency that will actually deliver the results we promise you – that’s why we put them front and centre.


What ROI can clients expect?

The results we deliver for our clients are everything. We work towards a small number of “hero metrics,” that measure our performance for all clients, and we have these everywhere. They’re on our site, in our presentations, even on the screens around the office. They keep us focused on what our clients care about – and what we should be focused on.

Across 2023 these metrics were:

  • An average conversion rate increase across clients of +91%.
  • An average revenue growth across eCommerce clients of +83%.
  • Over £3m revenue increase across our clients (revenue uplift that is directly attributable to delivered conversion rate improvement).

We know that other agencies will no doubt promise you greater, but we’re the agency that will actually deliver these results.

How do Uplift work alongside an internal team or other third parties?

Here at Uplift, we have our own award-winning team of designers, developers, and strategists.

However, for the majority of our clients we’ll be working in conjunction with in-house teams they might have internally, or existing agencies or partners.

We see ourselves as an extension of your team – the CRO voice around the table – and we can work with you to understand the role you’d like us to play.

For some clients, that might mean leading on the strategy and design, before handing over designs to an in-house development team. For others it might mean working in conjunction with an in-house design team, before we pick up the development.

We believe in a transparent and open partnership, and we’ll work with you to understand how we can best deliver results.

How can we begin?

If you’re interested in conducting a CRO strategy on your website, you can have us conduct a free audit of your site – so you can see the improvements we’d suggest if we were to partner together.

Alternatively, if you have a new website project you’d like us to work on, you can get in touch via this form, and a member of our team will come back to you as soon as possible.