Continuous Site Optimisation For Improving User Experience.

Through an effective CRO strategy and ongoing UX improvements, we played a vital role in delivering positive commercial results for Toad Hall Cottages.

The Opportunity

Opportunity For Improvement In Site Performance Metrics.

Our Approach

Continuous, Ongoing Improvements To The Website.

Through ongoing and iterative research projects, our team worked to identify opportunities for improvement on the Toad Hall Cottages site – all in an aim to increase on-site conversion rate.

Through an insightful tracking implementation and custom reporting software, we were able to identify areas of the site that could be optimised to improve engagement and conversion rates.

The Key Goals For This Were:

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Improve user engagement and conversion rates.

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Deliver an outstanding on-site user experience.

Ensure the site follows UX best practices.

The Solution

A Focus On Conversion, User Experience And Engagement.

Our team worked collaboratively with the client to identify and provide a range of suggestions to improve the site. 

We conducted engagement rate analysis, competitor analysis, booking flow audits, user journey audits and much more. 

This ensures no stone is left unturned and we can continue to roll out improvements to the site as time goes on.

The Results

A Slick, User-Friendly Site With High Engagement Rates- Setting The Bar Higher Within The Industry.


Valuable insights from research conducted across the existing website allowed us to provide useful recommendations which have been implemented to create an optimised website that encourages user engagement and provides an easy-to-follow, user-friendly journey to conversion.

The result of our research and the designs provided to Toad Hall’s development team is a smoother user pathway, free from distraction or disruption, which has led to more bookings and more revenue for the brand.

Core Metrics & Stats

Measuring Success.

All results are measured through comprehensive GA4 tracking, which not only considers final conversion metrics, but also tracks key user events throughout the journey to allow us to focus our optimisation efforts where they would have the greatest impact.

8% increase in conversion rate (Feb 2024 vs Feb 2023, GA4)

20% increase in engaged sessions (Feb 2024 vs Feb 2023, GA4)

9% increase in engagement rate (Feb 2024 vs Feb 2023, GA4)

We work with a diverse range of brands, contact us today to find out what we can do for you.