Uncover opportunities to drive more conversions, increase engagement, and improve the experience for your users.
An initial review of your website, assessing its structure and makeup against our industry-leading knowledge of UX best practices.A short report, detailing our findings and the areas we’d look to focus on if we were to work with you on an ongoing basis.A clear breakdown of the next steps, and suggested costings if you were to partner with Uplift.While our CRO audits can be tailored to the needs of your business, generally we include the following elements, which provide insight into how your visitors use your site, what they engage with, where they may be struggling to convert, and how your site performs technically.
A user journey is the path a user takes to reach their goal on a website, which will differ depending on their position in the sales funnel.
Whether they are simply browsing, looking to find out more information on a product, or ready to make a purchase decision.
There are various routes a user may take and it is important that these are identified and taken into consideration so that the website is designed to help the user achieve their goal as quickly and easily as possible.
Within our free CRO audit, we’ll take a look at the journeys that users are undertaking across your website, and identify any obstacles or blockers, that might be preventing them from progressing.
Content hierarchy is very important from a usability perspective. You want to make your website as useful, attention grabbing, and user friendly as possible. That means ensuring your content is easy to scan and users see your key message or CTA immediately, without having to digest large amounts of content.
Whilst scanning patterns naturally suggest that people start at the top of the page, how and where the content is displayed visually and in messaging is vital.
If you want a user to take action you need to make sure you have appropriate visual impact. Within your free CRO audit, we’ll ensure your key brand messaging, USPs, and promotional messaging is being seen by your visitors, or suggest ways in which this could be achieved.
A high conversion rate is essential for the success of any online business, and often the biggest “leak in the bucket” comes within the checkout flow or the lead-generation form itself.
Optimising the basket and the checkout process, as well as signposting to these key conversion points, is very important and as part of the free CRO audit we would look thoroughly at these areas of the site to provide recommendations to break down barriers at this final stage of the journey.
Effectively, we want to ensure that any visitors who do make it through to your conversion point are not lost for the sake of a poorly functioning form or checkout, as these are your most qualified, easy-to-convert users.
It is crucial for websites to be accessible to all users, including those with disabilities or particular browsing needs or requirements. It allows everyone to access the same information, services and products.
By making your website accessible, you are ensuring that all of your potential users, have a positive user experience and are able to easily access your brand and offering. By implementing accessibility best practices, you are also improving the usability of the site for all users.
We find by making accessibility a priority, it delivers a positive uplift to conversion rate performance too. Within your free CRO audit, we’ll assess your website against WCAG standards to identify areas of improvement to meet the required level of accessibility for your business.
Core Web Vitals is a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of the page.
We highly recommend site owners achieve good Core Web Vitals for success with Search and to ensure a great user experience generally.
This, along with other page experience aspects, aligns with what Google’s core ranking systems seek to reward and it also has a notably positive impact on conversion rate performance.
Some of the measures that Google takes into consideration within it’s Core Web Vitals score – such as CLS – are important to address, as they help to deliver a smooth, positive experience for the user, regardless of the score itself.
We’ve aimed to provide some answers to the popular questions we often get asked about our services.
We’re happy to help provide further information and valuable insights that can assist you in making and informed decision about getting the most out of your experience with us.
If you can’t find what you’re looking for, please do get in touch.
To simplify things, conversion rate optimisation (or CRO) is the process of improving a website to increase the percentage of visitors who take action. That action might be purchasing a product or completing a form. For us, CRO is the ongoing practice of continually improving your website to convert more of your traffic.
You could then say that User Experience (UX) is the methodology or approach we employ in our work. We believe in user-centered design and development, that converts more users by making their journey easier, and more streamlined. We believe that by making the journey easier for users, we’ll convert more of them.
There’s a whole lot that goes into it, but that’s a top-level definition of both!
Here at Uplift, we’ve built a team of the most incredible, experienced, award-winning designers, developers, and strategists. Our team have produced and optimised hundreds of websites for sector-leading brands across a wide range of markets.
We’ll never be the cheapest agency in the pitch, but we’re the agency that will actually deliver the results we promise you – that’s why we put them front and centre.
The results we deliver for our clients are everything. We work towards a small number of “hero metrics,” that measure our performance for all clients, and we have these everywhere. They’re on our site, in our presentations, even on the screens around the office. They keep us focused on what our clients care about – and what we should be focused on.
Across 2023 these metrics were:
We know that other agencies will no doubt promise you greater, but we’re the agency that will actually deliver these results.
Here at Uplift, we have our own award-winning team of designers, developers, and strategists.
However, for the majority of our clients we’ll be working in conjunction with in-house teams they might have internally, or existing agencies or partners.
We see ourselves as an extension of your team – the CRO voice around the table – and we can work with you to understand the role you’d like us to play.
For some clients, that might mean leading on the strategy and design, before handing over designs to an in-house development team. For others it might mean working in conjunction with an in-house design team, before we pick up the development.
We believe in a transparent and open partnership, and we’ll work with you to understand how we can best deliver results.
While we can work in a range of different content management systems (CMS) the majority of the websites we build at Uplift are in WordPress, so all of our developers are specialists with the CMS and can create outstanding digital experiences using it.
WordPress is one of the most ubiquitous, well-supported, and well-known CMS options available.
As of 2023, 45% of all websites on the internet were built in WordPress.
Its friendly user interface, SEO-friendly architecture and vast integration capabilities mean it can be used to create almost anything we require.
If you’re interested in conducting a CRO strategy on your website, you can have us conduct a free audit of your site – so you can see the improvements we’d suggest if we were to partner together.
Alternatively, if you have a new website project you’d like us to work on, you can get in touch via this form, and a member of our team will come back to you as soon as possible.