How Mobile CRO Can Elevate Your Lead Generation Efforts.

December 7, 2023

Written by:

Theo Coulter, UX Research Assistant

In the digital age, mobile devices have become an integral part of our daily lives, and it’s now estimated that 58%-59% of global website traffic comes from mobile devices. As a result, businesses need to adapt and optimise their online presence specifically for mobile users. One crucial aspect of this adaptation is Mobile Conversion Rate Optimisation (CRO). By focusing on Mobile CRO specifically, you can significantly enhance your lead generation efforts. In this blog, we will explore the importance of Mobile CRO and how it can elevate your lead generation strategies.

Understanding Mobile Conversion Rate Optimisation (CRO)

Mobile CRO is the process of improving the user experience on mobile devices with the goal of increasing conversion rates. A conversion can be any action that aligns with your business objectives, such as signing up for a newsletter, downloading an app, or making a purchase. Mobile CRO involves fine-tuning the mobile view of your website to make it more user-friendly, accessible, and persuasive, ultimately driving more conversions.

One of the greatest mistakes businesses make can be by focusing too much on desktop devices, because that is what they themselves use in the office, ignoring the fact that a significant percentage of their visitors will not be in an office on a desktop, but on the move using a mobile. Ignoring mobile users means missing out on a significant portion of potential leads.

Of course, responsive design is a fundamental aspect of creating a user-friendly website. It ensures that your digital platform seamlessly adapts to various screen sizes and orientations. This adaptability is crucial because it guarantees that users can access your content and forms easily, regardless of the device they are using. However, “mobile CRO” means not just considering how a desktop-first website transposes to mobile, but rather focusing solely on the mobile experience – and optimising it in isolation.

Another critical consideration for mobile users is page load speed. In today’s fast-paced digital world, mobile users expect quick loading times. Slow-loading pages can frustrate users and drive them away from your site or app. To address this, it’s essential to review the core web vitals and optimise your platform to ensure that it loads quickly on mobile devices, enhancing user satisfaction and retention.

Thirdly, streamlining forms plays a pivotal role in improving the mobile user experience and boosting conversion rate. It’s important to simplify and minimise the number of fields in your forms to the bare minimum of what your business needs to qualify and progress a lead, as filling out long, comprehensive forms on mobile devices can be a frustrating experience. Additionally, consider implementing features such as autofill options and mobile-friendly keyboard layouts to make it easier for users to complete forms on their mobile devices.

It’s also important to review the CTA language you are using across your site too, to consider how it appears on mobile. Clear Call-to-Actions (CTAs) are essential for guiding mobile users towards desired actions. Therefore, we should utilise prominent and visually appealing CTAs that are easy to tap on a touchscreen. It’s crucial to clearly communicate the value of taking action to encourage users to convert and help users easily  navigate your site.


In an era where mobile devices dominate internet usage, Mobile CRO is no longer an option but a necessity for businesses looking to boost their lead generation efforts. By providing a seamless mobile experience, you can attract and convert more mobile users into valuable leads. Implementing the strategies mentioned above and staying up-to-date with mobile trends and technologies will put you ahead of the competition.


Theo Coulter


Further Reading

News and insights.