whitepaper
Preparing For A Cookieless World
March 13, 2023
In January 2024, Google disabled third-party cookies for 1% of all Chrome browser users, migrating them into the Google Privacy Sandbox, with the ultimate aim of phasing out third-party cookies for all Chrome users by the end of 2024.
This is essentially the first step towards a “cookieless future” and acknowledges that, if you haven’t already, you need to start thinking about cookieless tracking and how to prepare for it.
In this white paper, we have provided an overview of what web cookies and cookieless tracking are, and how you can prepare to use cookieless tracking moving forward.
