A New Website To Provide Comfort, Support, And Helpful Information For Parents.

Delivering a new website for NHS East of England Neonatal, Paediatric Critical Care and Surgery in Children

The Opportunity

A Fully Tailored And Modern Solution To Meet The Aims Of The ODN.

Our Approach

Working Collaboratively To Provide The Best Solution.

We worked closely with the client to understand their needs and the needs of the parents to design a creative, welcoming and engaging presence that effectively evokes the ODN’s purpose, positioning, and personality whilst achieving a warm, compassionate perception.


The Key Goals for this were identified as:

Improve the look of the site so that it is welcoming and engaging to users.

Optimise site structure to maximise the visibility of the specific networks.

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Maximised editability and ease of use for the client’s internal team.

The Solution

A New, Easy To Navigate Website With An Intuitive User Experience.

During the research phase, we defined the new site structure and how we would increase the visibility and user pathway through to the three networks.

Access to resources and information needed to be simple and easy to find. Our design team produced a creative and engaging website, with an emphasis on a clear, streamlined user journey that allows parents to easily find key information without great effort. Our focus was for the design and layout of the site to put users at ease and give confidence and comfort in the network’s services. The design team used soft, pastel colours and comforting graphics and images to help with this.

Our development team built the site in WordPress, and dedicated time to ensuring as much of the functionality and visual structure of the site was editable, so that the client could easily make changes in the future. We also provided training to the client so that they felt confident adding new content to the site.

The Results

A New Website That Both Client And Users Are Delighted With.

The client was thrilled with the new website that Uplift developed for them.

The specific networks are much easier to access allowing users to find the right information they need.

The client also has much more editability over the new site which has allowed administrators to add new content and information at ease.

Further Reading

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