Featured Case Studies
A luxury website for UHNWI’s looking to charter or own their own yacht.
Create a cutting-edge website, offering a seamless and sophisticated interface for UHNWI’s purchasing or chartering luxurious yachts, catering to the discerning, unique tastes of affluent clients worldwide.
Ocean Independence were looking for support in the re-build of their existing Drupal website in WordPress and the client had identified opportunities to improve technical performance in line with their wider marketing strategy.
As part of the build we redesigned and developed the website in accordance with best UX practices creating a seamless user journey through to conversion.
Across SEO and core web vitals metrics.
Rebuild in WordPress to empower the Ocean Independence team in managing the site post-launch.
Modernisation of functionality and look and feel of the website.
The site’s user-centric design ensures an intuitive and effortless browsing experience. From the moment users land on the website, they are greeted with stunning high-definition images and videos of the finest yachts, instantly immersing them in the opulence and elegance that defines the Ocean Independence brand.
Detailed yacht listings include comprehensive information such as specifications, amenities, and high-quality images, enabling potential buyers or charterers to make well-informed decisions before proceeding to enquire further.
The website’s advanced search functionality allows users to filter yachts based on their specific preferences, such as size, type, price range, and location. Furthermore, users are able to check the availability of a chosen yacht for their preferred dates, and even contact Ocean Independence’s yacht specialists who assist in finding the perfect vessel to meet their unique needs and desires.
One month following the launch of the website, we measured performance against the same period last year.
The number of sales qualified leads (SQLs) generated through the website during this comparison period almost doubled, increasing by 91% in the period following the website’s launch, when compared with the previous year. During this comparison period, paid media budgets only increased by ~8% YoY, so the increases achieved in conversion rates, enquiry forms, and ultimately SQLs can be largely attributed to the new website’s performance.
The number of sales qualified leads (SQLs) generated through the website during this comparison period almost doubled, increasing by 91% in the period following the website’s launch, when compared with the previous year. During this comparison period, paid media budgets only increased by ~8% YoY, so the increases achieved in conversion rates, enquiry forms, and ultimately SQLs can be largely attributed to the new website’s performance.
Engagement rate: Increased from 59% to 74%
Enquiry form conversion rate: +111%
Enquiry forms submitted: +101%