Delivering a state of the art website for Minera Roof Trusses.

A new website delivered to modern standards, designed to grow the business digitally.

The Opportunity

Giving A Family-Owned Business The Tools To Excel Digitally.

Our Approach

Multi-Disciplinary Collaboration Leading To A Best-In-Class Approach.

We began with a research and planning process to deeply understand the business’ audience, what they need and their pain points. With their old website relatively difficult to work on, it offered a real opportunity for improvement and to progress the business digitally.

We presented a WordPress solution designed to offer the client real flexibility to edit the site, whilst prioritising ease of use for visitors.

The Key Goals For This Were Identified As:

Improve adaptability and flexibility of site content.

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Provide a foundation for growth.

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Increase the rate and number of online quotes generated.

The Solution

A New Website That Converts.

Following the research phase, our design team went about creating a modern, updated, customer-first website that reflected Minera Roof Trusses existing brand and stayed familiar to it roots, but delivered big improvements across the board.

Moving from a static solution that was time-consuming to manage, we knew the solution had to be deliver efficiency and time-savings for the client, allowing them to adapt and change the website easily, without requiring development resource.

The Results

Significant Improvement In Conversion Rate & Engagement.



The new website encourages more user engagement and generates a higher site-wide conversion rate – with conversion rate growing by 35%. and average engagement time increasing by 44%

Core web vitals have also taken a big jump in performance with a performance score of 96 currently in place.

Core Metrics & Stats.

Measuring Success.

The new website is demonstrating itself as being a vast improvement on its predecessor.

Increased Conversion Rate by 35%

Improved Core Web Vitals performance score from 55 to 90.

Increased engagement rate by 44%

Want to work with us?

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Further Reading

Discover Our Impact: Success Stories From Brands Like Yours.

We work with a diverse range of brands, contact us today to find out what we can do for you.