Delivering A 40% Increase In Online Offer Clicks.

Through a bespoke, iterative CRO strategy and ongoing UX partnership, we helped to convert more of Network’s visitors into valuable customers, increasing the average number of offers that members engaged with.

Carers with patients delivering food, pushing a wheelchair and putting an elderly ladies shoes on.

The Opportunity

A Data And Design-Led Workflow.

Our Approach

UX & CRO Consultancy.

Through a program of user behaviour monitoring, analysis, and specialist UX reviews, we identified a number of key areas for optimisation and worked with Network’s development team to implement these in order of priority and impact.

Concurrently, we also completed full UX-focused redesigns for key pages on the site and provided consultancy on new strategic initiatives in development.

The Key Goals For This Were Identified As:

Increase the number of offers taken up by users.

Deliver an outstanding on-site user experience.

Increase technical performance across Core Web Vitals.

A UX-Focused Optimisation Strategy.

An image of our website Design team.

An iterative cycle of research, analysis, design, implementation and review allowed us to continuously optimise priority areas of the website while also providing valuable commercial insight to the client team that helped shape decisions around new functionality and initiatives.

It was only through the trust we had with the Network team that we were able to achieve the results we did.


The Results

A deep Understanding Of User Behaviour Led To Breaking Down Barriers Across The User Journey.


Through the optimisation of existing pages and the introduction of new functionality and opportunities for conversion, we saw an uplift of more than 40% in offer clicks year on year.
Beyond that, the overall user experience was improved such that the Core Web Vitals performance score increased by 96%, and accessibility improved by 8%.

Core Metrics & Stats

Measuring Success.

Our focus was always on driving higher engagement with offers, as this is what drives revenue for Network.

But beyond this, we also worked closely with the internal Network team to identify opportunities across the site to improve the user experience, ensuring that every user could find what they were looking for easily, whether they converted in that session or not.

Improved conversion rate for Offer Clicks by 40%

Improved Core Web Vitals performance score by 96%

Lowered LCP by 20% across the site

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Further Reading

Discover Our Impact: Success Stories From Brands Like Yours.

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