Featured Case Studies
Using key user behaviour analysis tools to gain valuable insights.
Through a program of user behaviour monitoring, analysis, and specialist UX reviews, we identified a number of key areas for optimisation.
We followed a thorough process of conducting research, analysing data, designing improvements, implementing changes, and reviewing results. This ongoing cycle enabled us to constantly enhance key aspects of the website. Additionally, it provided valuable business insights to the client team, which they can take forward for future growth ideas.
Despite a sustained price promotion across key product lines across the year, the improvement in user experience and focus on improving the conversion rate, revenue for 2023 was 81% higher than in 2022.
This was driven in large part by a more than 112% increase in transaction conversion rate.
All results were measured through comprehensive GA4 tracking, which not only considered final conversion metrics, but also tracked key user events throughout the journey to allow us to focus our optimisation efforts where they would have the greatest impact.
