Featured Case Studies
A new microsite to celebrate the heritage of Raleigh and to help with the promotion of the new Burner and Chopper bikes.
Working closely with the team at Raleigh, our UX team planned out the best solution to showcase the range of retro Raleigh bikes and promote new releases.
We wanted the site to be as creative and engaging as possible for the devoted retro fans.
Following the planning stage, our UX team went away and designed and developed page templates for the new microsite.
Our team created a website that had a creative retro feel to it which would feel nostalgic to the audience.
We wanted users to be provided with a really exciting user experience and across the site we included interactive elements such as the timeline of bikes and Hall of Fame images, for the users to engage with.
Raleigh had really positive feedback from fans and many users were willing to sign up for the newsletter as well as submit content to their Hall of Fame gallery page.
The site was used as a promotion tool for the new release of the new Burner and Chopper bikes and both bikes sold out within a few hours of going on pre-sale!
A microsite that brought in results.
During the planning phase, we set ourselves three goals that were taken into consideration throughout the project.
We wanted to deliver an exciting and engaging site for the audience that would encourage newsletter sign-up and promote the release of new bikes.
The new site was a success and the client was ecstatic.
New bike pre-sales sold out within hours.
15K page views on the first day of launch.
