A New Website To Convert More Users Into Enquiries.

A new website focusing on structure and user journey to turn more users into leads.

The Opportunity

Opportunity For Growth Geographically And In Their Service Areas.

Our Approach

A Discovery To Identify Improvements To The Website

We conducted a discovery to identify how we could improve the website and increase performance. Our main objectives were to suggest ways in which we could convert more users into enquiries and grow traffic from a more diverse range of channels. 

As part of the discovery we suggested improving the sitemap & structure, content & inclusions and conversion points & types.

The Key Goals For This Were Identified As:

Improve goal completions and conversion rate.

Increase engagement on site and lower bounce rate.

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Increase site speed.

The Solution

An Improved Website Structure With A Focus On Conversion And User Experience.

Our UX team took all the learnings from the discovery and designed a new, clean modern site. The site had a real focus on user experience, educating users on Total Water Solutions services and driving users through to key conversion points.

The Results

A Speedy Site With An Increase In Goal Completions.


The new website is easy to use and provides users with a better user journey which has ultimately helped to increase goal completions. The new site has more content and resources for users, educating them further on the work and services TWS offer.

Core Metrics & Stats.

Measuring Success.

During the discovery phase we set ourselves three performance based targets that we wanted the new site to achieve. 

Increase across all goal completions and conversion rate.

131% increase in average session duration.

Site speed 49% quicker than old website.

Want to work with us?

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Further Reading

Discover Our Impact: Success Stories From Brands Like Yours.

We work with a diverse range of brands, contact us today to find out what we can do for you.