An overhaul of the brand and website that paid for itself!

The Opportunity

Take one of the UK's leading car isnurance providers to the next level.

Our Approach

Multi-disciplinary collaboration.

Through an initial "discovery" project, our research & planning team, alongside our UX designers, identified the opportunities within the market for DayInsure to leverage - rocketing them to the forefront of digital experiences in car insurance.

Key goals

Dramatically improve the conversion rate.
Deliver an outstanding user experience.
Increase technical performance across Core Web Vitals

The solution

A new website and a whole-brand refresh.

While our strategy and UX design teams worked on a new brand identity, our research & planning team went to work conducting industry competitor and audience analysis to identify gaps in the existing strategy as well as opportunities to leverage an enhanced UX compared to the wider industry.

Following this, our design and development teams created a modern, mobile-first and conversion-focused website, utilising the new brand assets to elevate the experience further.

The result : 815% gross ROI

“It’s refreshing to deal with a company who always do what they say they’re going to do! The results have been excellent, better than we’d dared expect.”

John Hatfield // CEO